The short version
- Plan on roughly 8–10% of the sale price all-in — compensation, prep, concessions, transfer taxes, and closing fees.
- Agent compensation is the biggest line and it's negotiable — including how buyer-side compensation is handled in today's market.
- Prep and repairs are the most controllable cost: spend where buyers see value, skip renovations that don't return.
- Your real number is a net sheet, not a percentage — demand one in writing before you list.
Sellers almost always know the sale price they're hoping for. Almost none know their walk-away number — what actually hits their account after everything is paid. The gap between those two figures is the true cost of selling, and discovering it at the closing table is a terrible experience. Here's the honest line-by-line, so your number is real from day one.
The line items, biggest to smallest
- Agent compensation — historically the largest cost, and fully negotiable. How buyer-agent compensation is offered (or isn't) is now a strategy decision you make with your broker, not a default.
- Prep and repairs — paint, landscaping, fixes from your pre-listing walk-through. Typically 1–2% for a well-kept home; more if it's dated.
- Buyer concessions — inspection-negotiated repairs or credits, and in softer markets, closing-cost help. Budget 1–2% and be pleasantly surprised.
- Doc stamps on the deed — Florida's transfer tax at seventy cents per $100 in most counties: $2,100 on a $300k sale, $3,500 on $500k.
- Title and closing — owner's title policy (customarily the seller's in Central Florida), settlement fees, estoppels, prorated taxes and HOA dues.
- The mortgage payoff — not a 'cost,' but the reason a net sheet matters: your equity, not your price, is what you walk with.
Where you can genuinely save
Three places, in order of impact. First, prep smart instead of big: paint, light fixtures, curb appeal, and deep cleaning return several times their cost; full renovations before selling usually don't. Second, negotiate compensation like the market decision it is — a well-priced house in a strong market has more room than a tough listing that needs every buyer's agent working for it. Third, avoid the desperation discount: overpricing early, sitting stale, then chasing the market down costs sellers more than every fee on this page combined. Pricing right the first week is the biggest 'savings' in real estate.
A note on taxes
Good news first: Florida has no state income tax, and federal law lets most owner-occupants exclude a large amount of home-sale gain — $250,000 single, $500,000 married filing jointly — if the home was your primary residence for two of the last five years. Investment properties play by entirely different rules (that's where 1031 exchanges come in). I'm your broker, not your CPA: for anything beyond the basics, loop in a tax professional before you list, not after you close. Then bring me the address, and I'll bring the net sheet.
Real estate done right starts with a conversation.
Buying, selling, or investing anywhere in Central Florida — Adam picks up, answers straight, and never hands you off.



